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„Bayreuth has always been aware of changes in the sports business market and tries to integrate those in its program. They prepare their students to leverage their abilities to bring something special to the organi­zations, teams and institutions they work for. That is what we call in Marketing your Unique Selling Proposition!”

Ass. Professor André Richelieu, Ph. D., Département de marketing, Université Laval, Québec, Kanada

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